Coca-Cola Content 2020 Part One
Coca-Cola Content 2020 Part Two
In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.
I stumbled across a story about the above videos in the Content Marketing Institute’s official magazine CCO – Chief Content Officer. The article I read in the magazine insisted I go and watch these videos. Once I started watching them I could not believe that I had not seen the videos yet and how much truth they hold. It becomes obvious really quick that Coca-Cola has some seriously smart people working for them on their marketing team. It would be wise for you to start to adapt their strategies for your business or brand as they are on the forefront of the curve in the shift towards content marketing.
The media landscape is changing and is already way different than it was not even 5 years ago. Don’t wait – How are you already making moves in the direction of where this manifesto is headed?