Author: Raleigh

Dream of Working Anywhere

The term nomad dates back to the 1500’s but has remained very relevant today by taking a new form of the digital nomad. When I was in college I realized that I wanted to be able to work from my laptop anywhere in the world. At the time I did not know exactly what I was going to do to allow that but I knew it would be with computers and technology and my goal was set.

That dream has turned into a possibility but not a lifestyle for me because I am mostly working full-time out of a beautiful San Diego office, an anchor. Luckily I’m the operations guy so I’ve set myself and our crew up with tools that allow us all to work remotely whether that be at home, a hotel, or a remote island or mountain range. But still, we are so grounded here in San Diego MOST the time… Perhaps it is time to pull the anchor up?

At a consulting client meeting the other day my business partner and I were doing some discovery on this particular businesses internal processes to identify gaps we could help them close. They are a smaller insurance company who gets incoming leads that they qualify, match needs, and make sales. As anyone with sales experience know you don’t close every lead you get, and especially not always on the first contact. The problem this business was having is that they were collecting e-mail addresses but their follow up e-mail they referred to me as a “blast” or “bulk” e-mail that they send to their warm and cold contacts randomly. This is not OK.

“not our objective to sell, convince, or persuade… instead simply determine if there exists a fit suitable enough to merit a next step.” -Blair Enns

This is not a book it’s a bible for the modern day agency or consultancy. After reading strait through the book in 2 sittings I was left wondering just one thing: This was published in 2010 and I’m just now finding about about it three years later? After finishing reading the book for the first time I had filled up five pages of moleskin notebook with quote after quote. For me this book solved a huge problem in that it completely reaffirmed my acknowledgement that the old way of doings things is not always the best way.